

Showcasing Johor’s Destinations, Culture, Nature, Food, and Travel Experiences
Johor’s State Tourism Promotion Body
Tourism Johor is the official tourism body responsible for promoting Johor as a travel destination. Based in Johor, Malaysia, it plays an important role in introducing the state’s attractions, culture, heritage, nature, food, and lifestyle experiences to both local and international visitors.
With its official tourism platforms and visitor guides, Tourism Johor helps travellers discover the many sides of Johor, from city experiences and historical landmarks to islands, beaches, nature attractions, and local communities.
Promoting Johor’s Diverse Travel Experiences
Johor offers a wide range of travel experiences for different types of visitors. Travellers can explore Johor Bahru’s urban attractions, cultural and heritage sites, family-friendly destinations, natural landscapes, islands, beaches, food trails, and event experiences.
Through destination promotion and travel information, Tourism Johor highlights the state’s position as a vibrant southern gateway of Malaysia, connecting visitors to both modern city life and rich local traditions.
Supporting Tourism and Local Communities
Tourism Johor works to strengthen the state’s tourism industry by supporting destination awareness, visitor information, tourism campaigns, and collaborations with local tourism players. Its role helps connect travellers with attractions, activities, accommodation, transport information, and community-based experiences across Johor.
By promoting different districts and tourism products, Tourism Johor also supports local businesses, cultural preservation, and community development through tourism.
Sharing the Spirit of Johor with Visitors
For Tourism Johor, tourism is not only about visiting places, but also about experiencing the character, culture, and warmth of the state. Through its promotional efforts, Tourism Johor continues to share Johor’s stories, flavours, landscapes, and hospitality with visitors from Malaysia and around the world.
From Johor Bahru to coastal towns, heritage areas, islands, and natural attractions, Tourism Johor plays a key role in presenting Johor as a destination full of variety, discovery, and memorable travel experiences.
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Organisation Information
Organisation Name|Tourism Johor
Location|Johor Bahru, Johor, Malaysia
Official Website|https://tourism.johor.gov.my/
Focus Areas|Destination marketing, tourism promotion, visitor information, culture, heritage, nature, food, events
Organisation Values|Official Johor tourism body, destination promotion, visitor guides, local tourism industry support





