Connecting Competitions, Awards & Opportunities
EXPO VISIT JOHOR 2026 brings together a series of official programs and signature initiatives, including international competitions, industry awards, professional exchanges, and cross-border collaborations. By integrating exhibitions, events, and industry resources, the Expo serves as a strategic platform for businesses and brands to access the ASEAN market.
World Chefs Championship (WCC)
Established in 2019, the World Chefs Championship (WCC) is one of Malaysia’s leading international culinary competitions. Held continuously even throughout the pandemic, the event has significantly elevated Malaysia’s global culinary profile.
In 2026, WCC is officially designated as a signature event of Visit Johor 2026, bringing together chefs, culinary professionals, and industry leaders from around the world.
Majestic Food Awards
The Majestic Food Awards is an official industry recognition honoring outstanding chefs, restaurants, and food brands across culinary excellence, business leadership, and innovation.
Unlike annual rankings, the awards provide long-term professional recognition and international credibility, strengthening brand positioning and regional market influence.
WCC EXPO
WCC EXPO is an international exhibition platform held alongside the WCC World Chefs Championship, bringing together brands, businesses, culinary professionals, institutions, and industry partners.
The exhibition showcases food products, local brands, tourism resources, hospitality services, and business opportunities, creating a space for networking, promotion, and cross-border exchange.As part of EXPO Visit Johor 2026, WCC EXPO also highlights Johor’s growing role as a destination for culinary events, tourism, culture, and business collaboration.
Asia Records & ASEAN Records Recognition
Asia Records and ASEAN Records recognise outstanding achievements across Asia and Southeast Asia in areas such as culture, education, business, food, and large-scale events.
At WCC World Chefs Championship 2026, the event received Asia Records recognition as the culinary competition with the highest number of participants in Asia, marking it as Asia’s largest culinary competition.
The event also featured the Asia Records recognition for the Longest Line of Laksa Johor in Asia, highlighting Johor’s iconic local dish and celebrating its cultural significance on an international platform.
